The Miss Samoa Pageant is an annual event at the national level which is devoted to advancing and supporting opportunities for young Samoan ladies. The fundamental nature of the Pageant is to recognize the various attributes that define the Samoan lady of today.

The entrants are expected to emerge as role models for the younger generation; to represent a variety of professions, attitudes, skills and interests and also to be spokeswomen of the Samoan culture. Ultimately, the delegates personify the combination of beauty and intelligence that define the Samoan Lady of the 21st Century.

The Pageant sets out to accomplish this by encouraging, motivating and guiding the delegates in promoting their Samoan beauty, culture, costumes and performing arts. This is also an integral event for Tourism as it aims to boost the tourism industry, promoting and reflecting the Samoan culture and strengthening friendships with the outside world.

It is a hallmark event. It is not only an appreciation of the beauty and  essence of a Samoan woman, but is also a celebration for all that we stand for through the richness of Samoan heritage and culture.